How can the WhatsApp for Business API be used?
With 1.5 billion lively users (supply), WhatsApp is, after SMS, the world’s maximum popular cell messaging app. It’s famous because it’s free, you could have organization chats, it’s very secure, and you can percentage rich media. As a business wishing to power higher engagement together with your customers, you could leverage two of those functions – secure messaging, and sharing rich media..
The WhatsApp for commercial enterprise API is designed for conversations between your logo and individual customers. It’s meant for what we name transactional messages – indicators, updates, notifications, reminders – and also customer care conversations. via WhatsApp for business, once your client has opted in to communications, both you or the client can begin a communique, which you can both manage with a live agent, or automate responses thru a chatbot. find out more about the excellent use instances of the WhatsApp for commercial enterprise API.
What are the benefits of using the WhatsApp for Business API?
Reasons why your business should include WhatsApp messaging as part of your communication strategy
1.5 billion
global users
Utilise the world’s most widely used messaging application Whatsapp one the best.
Engage in the way
the customer wants
Offering WhatsApp as part of a multichannel strategy will give the customer the choice to engage in way they want.
Familiar and
comfortable envt
Better customer understanding of WhatsApp will allow for better interactions
Richer
interaction with all
Customers will be able to view pictures, video and audio in addition to text and pdf.
Interact in
real-time
Customers will be able to interact with businesses in fast, chat-style environments
Chat
security
Sensitive information can be exchanged safely and securely
iOS and Android
support
Communicate with any handset which has Whatsapp installed
How can businesses use WhatsApp?
Discover more ways you’ll be able to connect with customers in a simple, secure, and reliable way
Chat/Customer support
Live chat environments are exceptional for actual-time customer support interactions, but it’s not constantly convenient for a patron to login to an account or visit a website, in which such an interplay can take region. WhatsApp for enterprise lets in customers to have the equal forms of live interactions, without any of the stay chat pre-standards.
WhatsApp customer support interactions also can include wealthy media for a better–informed, quicker interplay which advantages both the patron and carrier issuer.
Example applications include:
- Payment processing
- Order queries
- Contract/policy updates
- FAQs
Rich notifications
An informed purchaser is a satisfied client, and that’s wherein WhatsApp for enterprise can help. You’ll have the ability ship media-rich notifications which clutch the clients attention in a more effective way, the usage of an software the common consumer already spends a median 195 mins on in step with week (source).
Example applications include:
- Order confirmations
- Delivery updates
- Appointment reminders (with links to re-scheduling tools)
- Event invitations
- Payment reminders
- Service interruptions (E.g. utilities)
Alerts
Ensuring that your message has arrived, and extra importantly been study, is frequently essential to any challenge. The shipping and study notifications within WhatsApp make it smooth for senders to be reassured that their message has been engaged with.
Example applications include:
- Travel updates with links to rescheduling tools
- Facility closures (E.g. schools, and healthcare facilities)
- IT outage alerts
- Security breaches
- Account updates (E.g. banking, council-tax statements)
Marketing
The wealthy content introduced through WhatsApp engages your customers, encouraging them to behave at once through promotional messages delivered without delay to their fingertips.
Example applications include:
- Flash sales
- New product launches
- Upsells (upsell marketing following an initial sale)
- Digital coupon delivery
- Drive to website
What are the features of WhatsApp for Business?
Tools to help you have richer communications with customers, in an environment that customers are already comfortable using.
Image, video
support
Add interactive media to your text based messages for a higher level of customer engagement
Branded
business profiles
Provide address, description, email, and website, in an environment including your corporate identity.
2-way chat
interactions
Provide customer service interactions in an environment your customer is already familiar with
Read
receipts
Make sure that your message has reached the customer quickly and easily
Cross OS
support
Send messages to any recipient who has WhatsApp installed on their device
Customer conversations with Whatsapp and Messaging Studio
Deliver awesome customer conversations the usage of the Chat feature in Messaging Studio. Host a success Whatsapp chat periods off the lower back of your accepted outbound messages, in which your clients can experience a richer interplay along with your business. Chat combines –manner messaging with rich content including video and media documents in a branded and comfy messaging environment.
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